Aza - Redesign Pitch
The Minimalist
2 weeks
UIUX
Industry
Fashion
Started
2024
Role
UI Design
Status
Wasn't
Picked Up
Implement a clean, minimalist layout with ample white space to enhance readability and visual appeal.
Create engaging content that tells the story behind the brand and its collections.
Establish a consistent visual style that reflects the brand's luxury aesthetic.
Simplify navigation with a clear and intuitive menu structure.
Solution
Overview
The goal of this UI/UX redesign is to transform a crowded, information-heavy website into a sleek, luxurious digital experience that accurately reflects the brand's high-end Indian fusion wear. By prioritizing visual storytelling, intuitive navigation, and a refined aesthetic, the redesigned website will enhance brand perception, attract discerning customers, and drive online sales.
Challenge
The current website overwhelms users with excessive text, images, and navigation options.
There's a lack of impactful visuals and storytelling elements that create an emotional connection with the user.
Navigation is confusing and inefficient, making it difficult for users to find desired products or information.
The website lacks a cohesive visual style, hindering the perception of luxury.
Wireframes
Emphasize a visually-driven homepage with high-quality imagery, minimalist text, and simplified navigation. Product pages will prioritize large, zoomable images and clear, concise information. Across all pages, ample white space, refined typography, and intuitive layouts will create a premium user experience, while mobile-first design ensures accessibility
Colour
Using soft brick orange and pastel hues in the UI creates a warm, inviting, and subtly luxurious atmosphere. The brick orange provides a grounding, earthy richness, while the pastels introduce a delicate, airy quality.
Type
Mango as a display font alongside IBM Plex Sans creates a striking contrast that balances playful elegance with modern clarity. Mango's distinctive, slightly whimsical curves draw attention to headlines adding a touch of personality and visual interest. Meanwhile, IBM Plex Sans provides a clean, highly legible foundation for body text
Other Projects
Aza - Redesign Pitch
The Minimalist
2 Weeks
UIUX
Industry
Fashion
Started
2024
Role
UI Design
Status
Wasn't Picked Up
Overview
The goal of this UI/UX redesign is to transform a crowded, information-heavy website into a sleek, luxurious digital experience that accurately reflects the brand's high-end Indian fusion wear. By prioritizing visual storytelling, intuitive navigation, and a refined aesthetic, the redesigned website will enhance brand perception, attract discerning customers, and drive online sales.
Challenge
The current website overwhelms users with excessive text, images, and navigation options.
There's a lack of impactful visuals and storytelling elements that create an emotional connection with the user.
Navigation is confusing and inefficient, making it difficult for users to find desired products or information.
The website lacks a cohesive visual style, hindering the perception of luxury.
Solution
Implement a clean, minimalist layout with ample white space to enhance readability and visual appeal.
Create engaging content that tells the story behind the brand and its collections.
Establish a consistent visual style that reflects the brand's luxury aesthetic.
Simplify navigation with a clear and intuitive menu structure.
Wireframes
Emphasize a visually-driven homepage with high-quality imagery, minimalist text, and simplified navigation. Product pages will prioritize large, zoomable images and clear, concise information. Across all pages, ample white space, refined typography, and intuitive layouts will create a premium user experience, while mobile-first design ensures accessibility
Colour
Using soft brick orange and pastel hues in the UI creates a warm, inviting, and subtly luxurious atmosphere. The brick orange provides a grounding, earthy richness, while the pastels introduce a delicate, airy quality.
Type
Mango as a display font alongside IBM Plex Sans creates a striking contrast that balances playful elegance with modern clarity. Mango's distinctive, slightly whimsical curves draw attention to headlines adding a touch of personality and visual interest. Meanwhile, IBM Plex Sans provides a clean, highly legible foundation for body text
Other Projects
Nook
GradProject
3 months
UIUX
Overview
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
Challenge
Being the root cause of a horizon expanding revolution in the minds of people who have never accessed this kind of education before. Affecting the whole idea of Human optimization by introducing small changes in peoples Behaviors
Solution
Art therapy aims to nurture self-awareness and growth through the act of drawing. Regardless of your skill level or experience, drawing can be effective for stress relief through the act of artistic self-expression.
01
Concept
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
02
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Illustrations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Packaging
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
