Butterful - Nut Butters
Confetti Studios
1 month
Branding
Overview
Butterful is a newly launched nut butter manufacturing brand. Their agenda is to educate everyone on the benifits of nut butters and their use in everyday cooking.
As a brand, their primary focus is to provide consumers with an easy, delicious way to incorporate adaptogens and superfoods into their everyday lifestyle, in a habitual and convenient way
Challenge
Butterful strongly believe that good health begins with your gut, which has a direct affect on how you look and feel. The brand concept was to develop a visual identity that blurred the lines between food and beauty, one that considers both aspects of the brand and communicated this throughout the identity and packaging design.
Approach
We studied a lot of pre exsiting nut butter brands which helped us come up with a modern brand identity which looks very playful and approachable. We wanted our colour palette to be earthy and warm, and a mascot everyone could relate to; which we narrowed down to a raccoon
Other Projects
Butterful - Nut Butters
Confetti Studios
1 month
Branding
Overview
Butterful is a newly launched nut butter manufacturing brand. Their agenda is to educate everyone on the benifits of nut butters and their use in everyday cooking.
As a brand, their primary focus is to provide consumers with an easy, delicious way to incorporate adaptogens and superfoods into their everyday lifestyle, in a habitual and convenient way
Challenge
Butterful strongly believe that good health begins with your gut, which has a direct affect on how you look and feel. The brand concept was to develop a visual identity that blurred the lines between food and beauty, one that considers both aspects of the brand and communicated this throughout the identity and packaging design.
Approach
We studied a lot of pre exsiting nut butter brands which helped us come up with a modern brand identity which looks very playful and approachable. We wanted our colour palette to be earthy and warm, and a mascot everyone could relate to; which we narrowed down to a raccoon
Other Projects
Nook
GradProject
3 months
UIUX
Overview
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
Challenge
Being the root cause of a horizon expanding revolution in the minds of people who have never accessed this kind of education before. Affecting the whole idea of Human optimization by introducing small changes in peoples Behaviors
Solution
Art therapy aims to nurture self-awareness and growth through the act of drawing. Regardless of your skill level or experience, drawing can be effective for stress relief through the act of artistic self-expression.
01
Concept
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
02
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Illustrations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Packaging
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
