Raw Pressery
GradProject
3 months
Redesign
Overview
This redesign project for Raw Pressery transitions the brand from a minimalistic to a maximalist approach, infusing vibrant energy into its visual identity. Embracing bold colors, intricate hand-drawn fruit illustrations, and expressive typography, the new design highlights the richness and diversity of Raw Pressery's natural ingredients. By adopting this dynamic and visually stimulating maximalist style, we aim to enhance brand appeal and create a more engaging, memorable experience that underscores the premium quality and freshness of Raw Pressery's cold-pressed juices.
Concept
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
Style Guide
The design system of our juice brand features a vibrant and energetic color palette that reflects the freshness and vitality of our products Clear, playful typography and dynamic imagery of fruits
Illustrations
Hand-drawn fruit illustrations, brought to life with vibrant colors that capture the essence of fresh, natural ingredients. Each illustration is crafted with meticulous detail and a playful touch, showcasing the vivid hues of zesty oranges, lush greens, and rich berries.
Packaging
Packaging features charming hand-drawn fruit illustrations, bursting with vibrant colors that match the natural hues of our ingredients. Each package showcases detailed, playful artwork of the fruits
Other Projects
Raw Pressery
GradProject
3 months
Redesign
Overview
This redesign project for Raw Pressery transitions the brand from a minimalistic to a maximalist approach, infusing vibrant energy into its visual identity. Embracing bold colors, intricate hand-drawn fruit illustrations, and expressive typography, the new design highlights the richness and diversity of Raw Pressery's natural ingredients. By adopting this dynamic and visually stimulating maximalist style, we aim to enhance brand appeal and create a more engaging, memorable experience that underscores the premium quality and freshness of Raw Pressery's cold-pressed juices.
Concept
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
Style Guide
The design system of our juice brand features a vibrant and energetic color palette that reflects the freshness and vitality of our products Clear, playful typography and dynamic imagery of fruits
Illustrations
Hand-drawn fruit illustrations, brought to life with vibrant colors that capture the essence of fresh, natural ingredients. Each illustration is crafted with meticulous detail and a playful touch, showcasing the vivid hues of zesty oranges, lush greens, and rich berries.
Packaging
Packaging features charming hand-drawn fruit illustrations, bursting with vibrant colors that match the natural hues of our ingredients. Each package showcases detailed, playful artwork of the fruits
Other Projects
Nook
GradProject
3 months
UIUX
Overview
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
Challenge
Being the root cause of a horizon expanding revolution in the minds of people who have never accessed this kind of education before. Affecting the whole idea of Human optimization by introducing small changes in peoples Behaviors
Solution
Art therapy aims to nurture self-awareness and growth through the act of drawing. Regardless of your skill level or experience, drawing can be effective for stress relief through the act of artistic self-expression.
01
Concept
The concept was inspired by the swirl that gets created in the juice glass when you pour or mix the juice.
02
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Illustrations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Packaging
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
